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We at Shriram treat FTUs as niche and are focused on supporting small customers.

All bottlenecks on the project execution side, i.e., environmental, land clearances, financial closures, allocation of funds, and awarding of contracts need to be tackled on an immediate basis, or else the industry will see a major down-turn and many good operators will exit the segment, says Rakesh Chandra, Vice President and Risk Head, Shriram Equipment Finance Company. Excerpts from the interview.

Making It Happen

Shriram Equipment Finance Company caters to every possible segment, contributing significantly to the infrastructure development in the country.

Financing CE sector

Shriram Equipment Finance offers a variety of financial products to conclusively meet the requirement of all customers and manufacturers/dealers in the construction equipment industry.

Establishing market presence

Pratap Paode is Chief Executive Officer of Shriram Equipment Finance Company since June 2010. He has over 22 years of expe?rience in sales and mar?keting in the financial Services and heavy engineering industries. He has a strong track record of planning with distinctive abilities in establishing market presence, escalating revenues and profitability. He served as National Head of Sales?Core Business at Magma Fincorp between 2008 and 2010.

We shall nearly double our net profit and increase asset size by 65% this year

We are certainly one of the largest FTU segment financers in the CE industry and nearly 65 per cent of our book holds FTU and small customers. This originates from our parent company's philosophy of empowering small customers and entrepreneurs, says Pratap Paode, Chief Executive Officer, Shriram Equipment Finance Company.

Financing CE industry

SEFC offers a variety of financial products for the customers in CE industry. Shriram Equipment Finance Company (SEFC) is a wholly owned subsidiary of Shriram Transport Finance Company (STFC), which is the largest NBFC in the country, with assets in excess of Rs 420 billion under management. SEFC caters to the financing needs of all classes of customers in the fast growing infrastructure industry in the country.

Equipment Financing: Shriram will be one of the biggest retail CE financiers soon

Differentiation in NBFC and bank regulations on income recognition on NPA assets, risk weightage on assets, TDS on repayments, all are some of the major challenges, says Pratap Paode, Chief Executive Officer, Shriram Equipment Finance Company.

Equipment Financing: Widening the Net

CE financing has definitely picked up and has registered a growth of 20 per cent over last year. Though the industry has not touched the peak levels of 2007-08, it expects to end the 4th quarter on a high and continue the growth story in 2011-12.

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